Omvärldsbevakning – mer än informationsleverans

Margareta Nelke


Scanning the business environment – more than information delivery

Scanning the business environment is an activity that everyone does – it is a matter of survival. To get the most benefits from this activity it is however necessary to complement the unsystematic serendipitous way of working with a systematic and methodical approach. This article describes one way to do it, following the steps in the Business Intelligence cycle FIBAK (PCMAC in English) with the different phases Planning, Capture, Manage, Analyse and Communicate. It also describes how you as an information specialist or librarian can participate and bring value to your company’s or organisation’s business intelligence activities.